Privacy Policy
Last updated: 21 August 2026
London Performance Centres LTD ("we", "us", "our" or "Guild of Fighters") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit the Guild of Fighters website, contact us, book a class or trial, become a member, or otherwise interact with our academy.
Guild of Fighters
59–61 Armoury Way
London
SW18 1JZ
Telephone: 0207 856 0161
Email: contact@guildbjj.com
Guild of Fighters is operated by London Performance Centres LTD.
1. Who is responsible for your personal data?
London Performance Centres LTD is the organisation responsible for deciding how and why your personal information is collected and used in connection with Guild of Fighters.
If you have any questions about this Privacy Policy or how we use your personal information, please contact us at:
Email: contact@guildbjj.com
Telephone: 0207 856 0161
2. What personal information do we collect?
Depending on how you interact with Guild of Fighters, we may collect information including:
Your name
Email address
Telephone number
Address
Date of birth or age
Emergency contact details
Membership and class information
Booking and attendance information
Payment and membership information
Information you provide when contacting us
Information provided when booking a free trial
Relevant health or medical information where this is necessary for your safety when participating in Brazilian Jiu-Jitsu or other activities at the academy
Information relating to children or teenagers who attend the academy, including information provided by their parent or legal guardian
We may also collect technical information when you use our website, such as your IP address, browser type, device information and information about how you interact with the website.
3. How do we collect your information?
We may collect personal information when you:
Complete a form on our website
Book a free trial class
Book or attend a Brazilian Jiu-Jitsu class
Become a Guild of Fighters member
Purchase a membership or other product
Contact us by email or telephone
Communicate with us through our website
Visit or use our website
Provide information to us at the academy
Register a child or teenager for classes
We may also receive information through third-party services that we use to operate the academy, including our booking and membership platform.
4. How do we use your information?
We use personal information where necessary to operate Guild of Fighters and provide our services.
This may include using your information to:
Process and manage free trial bookings
Manage class bookings and attendance
Set up and administer memberships
Communicate with members and prospective members
Respond to enquiries
Provide information about classes, memberships and the academy
Manage payments and accounts
Contact emergency contacts where appropriate
Help maintain the safety and wellbeing of members
Understand and manage participation in classes
Improve our website, services and member experience
Meet our legal and regulatory obligations
Prevent fraud, misuse or other unlawful activity
Send marketing communications where you have provided the necessary consent or where we are otherwise permitted to do so
We will only use your personal information for purposes that are compatible with the reasons it was collected.
5. Health and medical information
Because Brazilian Jiu-Jitsu and grappling are physical activities, we may ask for relevant health or medical information when you or your child joins the academy or attends a trial class.
This information may include details that are relevant to your ability to safely participate in training.
Health information is treated as special category personal data under UK data protection law. We will only collect and use this information where there is a lawful basis and an appropriate condition for processing under applicable data protection legislation.
We only ask for information that we consider relevant to the safe provision of our classes and services.
6. Children's information
Guild of Fighters provides Brazilian Jiu-Jitsu classes for children and teenagers.
Where we collect personal information about a child or young person, we may collect information from and communicate with their parent or legal guardian where appropriate.
We may collect information such as the child's name, age, emergency contact details, attendance information and relevant health or medical information required for their safe participation.
We take the privacy and safety of children seriously and only use their information for appropriate purposes connected with providing and managing their participation at Guild of Fighters.
7. Our lawful basis for using personal information
Depending on the circumstances, we may process your personal information on one or more of the following lawful bases:
Contract: where processing is necessary to provide a membership, class, booking or other service you have requested.
Legitimate interests: where processing is necessary for the reasonable operation and management of Guild of Fighters, provided those interests do not override your rights.
Consent: where you have specifically given us permission to use your information for a particular purpose, such as certain marketing communications or non-essential cookies.
Legal obligation: where we need to process information to comply with a legal requirement.
Where we rely on consent, you can withdraw that consent at any time.
8. Booking and membership services — TeamUp
We use TeamUp as a third-party booking and membership platform to help us manage class bookings, memberships and related academy services.
When you use TeamUp to book a class, join the academy or manage your membership, information you provide may be processed by TeamUp on our behalf.
TeamUp states that it processes personal data in accordance with applicable data protection requirements, including the UK GDPR, and provides a Data Processing Agreement covering its processing of personal data.
You should also review TeamUp's own privacy information when using its services.
9. Website hosting — Squarespace
Our website is hosted and operated using Squarespace.
When you visit our website, Squarespace and associated technologies may process certain technical information, including information relating to your device, browser and use of the website.
Squarespace provides tools that allow website operators to manage cookies, analytics and privacy-related settings for UK visitors.
10. Who do we share your information with?
We do not sell your personal information.
We may share personal information with trusted third-party service providers where this is necessary to operate Guild of Fighters and provide our services.
These may include:
Our booking and membership platform, TeamUp
Our website provider, Squarespace
Payment service providers where applicable
IT, email and communications service providers
Professional advisers, where necessary
Regulators, law enforcement or other authorities where we are legally required to do so
Where we use third-party service providers to process personal information on our behalf, we take reasonable steps to ensure that appropriate data protection and security arrangements are in place.
11. How long do we keep your information?
We retain personal information only for as long as it is reasonably necessary for the purposes for which it was collected, including to provide our services, manage memberships, maintain appropriate records and comply with legal, accounting or other obligations.
Different types of information may need to be retained for different periods.
When personal information is no longer required, we will take reasonable steps to securely delete it or anonymise it.
12. How do we protect your information?
We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
13. Cookies
Our website may use cookies and similar technologies.
Some cookies are necessary for the website to function correctly. Other cookies, such as certain analytics or functionality cookies, may be optional.
Where required by law, we will ask for your consent before placing non-essential cookies on your device.
You can manage your cookie preferences through the cookie controls provided on our website and can also manage cookies through your browser settings.
Squarespace provides information about the cookies used by its platform and tools for managing cookie consent.
14. Marketing communications
We may occasionally contact you with information about Guild of Fighters, including classes, memberships, events, promotions or other academy news.
Where required, we will obtain your consent before sending direct electronic marketing communications.
You can unsubscribe from marketing communications at any time by following the unsubscribe instructions provided in the communication or by contacting us at contact@guildbjj.com.
Please note that even if you opt out of marketing communications, we may still contact you where necessary to administer your membership, bookings or other services you have requested.
15. Your data protection rights
Under applicable UK data protection law, you may have rights including:
The right to request access to the personal information we hold about you
The right to request correction of inaccurate or incomplete information
The right to request deletion of your personal information in certain circumstances
The right to request restriction of processing in certain circumstances
The right to object to certain processing
The right to data portability in certain circumstances
The right to withdraw consent where we rely on consent to process your information
These rights are subject to certain legal exceptions and may not apply in every situation.
If you would like to exercise any of these rights, please contact:
16. Complaints
If you have a concern about how we have handled your personal information, we would encourage you to contact us first so that we can try to resolve the issue.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.
You can find information about your data protection rights and how to make a complaint on the ICO's website.
17. Third-party websites
Our website may contain links to third-party websites, including booking, payment, social media or other services.
We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policy of any third-party website before providing personal information.
18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or how we process personal information.
Any updates will be published on this page, together with a revised Last Updated date.
19. Contact Us
If you have any questions about this Privacy Policy or how Guild of Fighters uses your personal information, please contact us:
London Performance Centres LTD
Guild of Fighters Brazilian Jiu-Jitsu Academy
59–61 Armoury Way
London
SW18 1JZ
Telephone: 0207 856 0161
Email: contact@guildbjj.com